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the whax story

whax was founded by friends from new york city who wanted re-imagine personal pleasure.   with medical research showing that personal pleasure was healthy, whax was carefully formulated to moisturize, enhance the experience, and amplify the euphoric sensations.

whax is committed to promote men's health.  what began as a simple idea has evolved into helping advance research for prostate cancer.  prostate cancer is the most common cancer among men (after skin cancer), but it can often be treated successfully.  help whax in giving back.  a portion of proceeds benefits lifesaving research, education and care.

the first lube specially formulated for individual use

the team spent nearly a year modifying formulas to come up with the perfect lubricant.  we were relentless in our pursuit of creating the optimal lubricant for personal pleasure.  working with clinical engineers, apothecaries, and pharmacists to master the formulation - whax has perfect texture, gentle warmth, and a slow to evaporate formula.   whax is the first lubricant explicitly geared to personal pleasure, and enhances the feelings better than any product available.

the whax mission

our mission is to cater to a popular activity that has largely been ignored by our society.  while the majority of the world population engages in this activity almost daily, there are few products on the market engineered specifically to enhance this experience.